Two Business Start-up Seminars

Vielfalt Gründet diversity business start up Foto Seminar series 2017

Attention! This year we offer two one-day seminars:

  • The 1. seminar will be for start ups in the field of creative industries (10/10/2017)
  • The 2. seminar will focus the formation of small and medium sized companies (10/16/2017)

 

  • 1. Seminar Start up a business in the creative industries: 10/10/2017, 10:00 am

Are you a fashion designer, musician, artist, architect, game developer or writer, sitting at your worktable daydreaming about starting your own creative business? Are you looking for access to Berlin markets? Especially in Berlin the creative sector is an essential element of economic progress, employment and trade with ongoing increasing growth rates.

But to start and operate a business where your creativity is the capital, requires a calculated approach that differs from other standard business models. To get the necessary information for being a successful entrepreneur in Berlin´s “Creative Industries” please attend our business start-up seminar for creative folks. The Seminar teaches you the basics and gives further knowledge to several aspects of creative foundation, including legal and financial issues.

In this seminar for creative entrepreneurs we focus additionally the difference between a start up in the creative industries e.g. as a freelancer and license-free business – simple registration at trade office (§14 GewO, Gewerbeanmeldung). You have to keep in mind some specifics concerning social insurance (Künstlersozialkasse), accounting (Cash-method of accounting=Einnahme-Überschuss-Rechnung) and tax. General topics and curriculum of the seminar, please scroll down.

In cooperation with the federal state of Berlin and Investmentbank Berlin IBB  the seminar will be presented by business consultant Elisabeth Klee. 10/10/2017 from 10:00 a.m. to 5:00 p.m.
LONEX e.V. office c/o LOK
Boppstr. 7, 10967 Berlin,
fee including lunch and free ticket to deGut2017: 10,00 Euro
Please click here to register.

 

  • 2. Seminar Start up a small or medium sized business in Berlin: 10/16/2017, 10:00 am, office Investmentbank Berlin IBB

Do you want to start your own business and access to Berlin markets? Please attend our business start-up seminar to receive the basic information for being a successful entrepreneur in Berlin. This seminar is primarily for those who are new to starting a business. The topics range from your preparedness to go into business, legal requirements, and other basic functions in operating a business.:

  • Introduction to the subject of self-employment
  • The initial idea
  • The formal requirements
  • The business plan
  • Steps to start up a business
  • Financing and guide to the authorities
  • Personal requirements for a successful start-up

The programm is funded by the Senate Department of Economic Affairs, Energy and Enterprises and the Investmentbank Berlin. It  will be presented by business consultant Elisabeth Klee.
10/16/2017 from 10:00 a.m. to 5:00 p.m. at
Office 12/20 Investitionsbank Berlin, Bundesallee 210,
fee including lunch and free ticket to deGut2017: 10,00 Euro.

Please click here to register
Flyer
All seminars
Initiative of Senate Department of Economic Affairs/Investmentbank Berlin

Curriculum of the seminars:

1. Welcome

  • Introduction of seminar participants
  • Introduction to the initiative “Vielfalt gründet”
  • Key objectives of the seminar

2. Seminar topics

  • Introduction to the subject of self-employment
  • The business plan
  • The formal requirements and steps to start up a business
  • Berlin´s support to entrepreneurs
  • Financing possibilities and guide to the authorities

3. Completion and feedback

Overview

With this specific format for bilingual seminars, Investmentbank Berlin and Senate Department of Economic Affairs, Energy and Companies offer all those of non-German origin wishing to start a business the chance to come together with other interested parties to get good advice and information on questions concerning business start-ups. Seminar focus is primarily for those who are new to starting a business. The topics range from your preparedness to go into business, legal requirements, and other basic functions in operating a business.

Key Topics

Germany is the land of free enterprise, that means that everyone may engage in a commercial activity.

To start a business (Gewerbe) means “to create a long-term self-employment with the goal of generating income”.

We have three different types of business registration:

1. Freelancer – no registration at trade office necessary

2. License-free business – simple registration at trade office (§14 GewO)

3. Mandatory business registration – a special business license is required concerning the topic of the business, application at trade office (Gewerbeamt/Ordnungsamt)

 Bevor starting: Find out whether you require a special state licence for your start-up!

We will explain the different legal and formal requirements.

Businessplan
  • Executive Summary of your business concept
  • Business idea and general company description
  • Personal requirements
  • Corporate legal form, management, organization
  • Market and competition
  • Marketing and sales – Business location
  • Financial Plan: Profitability forecast        Investment plan and capital budget
    Liquidity plan (request for a credit)

There are no fixed requirements for the order or design!

But: all points should be covered in the content.

Differences arise depending on the business idea!

Business idea
  • What business will you be in? What will you do?
  • Business Philosophy and Mission Statement explain your guiding principles
  • Company goals and objectives: destinations and progress markers
  • What is special about your range of products or services?
  • What use does it offer your target group?
  • Why should customers buy from you?
Corporate legal form

The choice of legal form has implications for:

  • start-up costs
  • tax treatment
  • accounting obligations

Examples of different types of legal status:

  • sole trader
  • partnership under the Civil Code (German: GbR)
  • limited liability company (German: GmbH)
  • public limited company (German: AG)
Market – Target – Competition

Target groups

  • Whom do you want to reach?
  • What are the wishes of your prospective customers?

The more precisely you know your target group, the better!

Competitors

  • Who offers similar products on the market?
  • On what terms and at what prices?

Discover the needs of the customers

  • Define your target market – find your niche market
  • Observe your competitors
  • Set a new quality standard – improve your skills
  • Offer a new product/service range for the region
  • Create a whole new demand
  • Offer a brand new service“better – cheaper – different!” … is this really true? We will discuss it, and also the issues of:
  • Pricing
  • Sales
  • Location
 Financing Plan

When applying for funding or a loan, the following are absolutely necessary:

  • a profitability forecast
  • a capital requirements plan and financial budget
  • liquidity planning
Where to find advice and support in Berlin
Start-up phases STEP BY STEP

Your business officially starts when you register it:

Business registration (Gewerbeanmeldung/Gewerbeamt)

 

Freelancers must notify the appropriate tax office, when they take up self-employment.

  • The trade office of the responsible city and municipal administration in Berlin at the respective city district (Industry Office) where you found the business
  • Inform your tax office (Steuerlicher Fragebogen.

Automatically informed of your business registration are:

–the trade association

–Chamber of Industry & Commerce/Chamber of Crafts